In 2021, General Motors (GM) became the exclusive automotive sponsor of the Southwestern Athletic Conference (SWAC), supporting various initiatives including championship events and scholarships. As part of this sponsorship, Buick's experiential marketing agency, Jack Morton, collaborated with Remastered Productions to document and showcase the impact of GM's involvement. Remastered Productions captured compelling visuals of the SWAC Football Basketball Tournament, highlighting the excitement of the games that would ultimately lead the winner of the conference to NCAA March Madness. This partnership powerfully showcased GM's dedication to HBCUs, using impactful storytelling to deepen audience engagement and cement the brand's presence within the black & brown community.
